If you have been watching your website analytics you have probably noticed an increase in visitors from mobile devices. A mobile device is any type of portable computing device—smart phone or tablet. But what happens when they get there? Are they presented with a nice, mobile-friendly website that they can quickly view and move around? […]
Protect Credit Card Data Entered On Your Website
SSL stands for Secure Socket Layer. It converts information into a (encrypted) special code that is sent over the internet to prevent unauthorized access. To collect credit card payments on your website you need an SSL certificate installed on your web server. This SSL certificate allows the server to send data over a secure connection. […]
Get More Clicks With Personalized Content
You have a list and you communicate with them using regular mail (yes even Google sends marketing in the mail) and email. Here is a tip to get more clicks on your offers. Drive people to personalized content. What do I mean by personalized content? Personalized URLS (PURLs) Instead of sending Richard Jones to www.specialoffer.com […]
Five Tips for Choosing a Payment Gateway
If you accept donations online, conduct a web-based business, or even if you just have a traditional store but also allow customers to order online, then your website will need a way to securely accept customer payments. The technological means for doing so is usually referred to as a “payment gateway.” Nearly all web-based businesses […]
The Importance of Ongoing WordPress Maintenance
If you have an online presence it’s important to keep everything up-to-date in order to keep your customers and prospects returning. This is especially true when it comes to your company’s website, and this doesn’t mean just your content. If your website is what you use to make your first impression with clients and prospects […]
Choosing an Email List Service
An email list service is an online service that manages your email list. Email marketing is a great way to turn prospects into loyal customers. An email list service can make managing your email marketing campaigns and tactics much easier. There are quite a few email services to choose from. They all appear to offer […]
How to Build a Community Website with WordPress
A number of “social networking” websites (Facebook, LinkedIn, and Twitter just to name a few) have demonstrated how there’s a great demand for online communities where people can connect and interact with others. But the fact that so many people have already joined existing websites doesn’t mean that there’s not room for more. In fact, […]
What You Need To Know About WordPress User Roles
One of the most powerful features of WordPress is the ability to create different user roles for individuals who have different levels of responsibility for your site. Someone will need to have ultimate authority for everything relating to the site, of course, but you may have others to whom you’d like to delegate certain, limited, […]
Is There a Such Thing as Having Too Many WordPress Plugins?
One of the reasons that WordPress has become so popular is that it’s extremely powerful. The basic WordPress framework can be extended to perform numerous additional tasks. Each one of these new features or functions is usually contained in a “plug-in.” Plugins are small packages of computer code that you download and install into your […]
Choosing A Contact Form For Your WordPress Website
While you probably have a good idea of what you want visitors to do when they’re on your website – something specific like buy a product or sign up for your newsletter – you still also want those people to be able to contact you directly if they have any questions. Having a separate contact […]