Collecting email addresses is essential in order to run a successful business online. Your own in-house email list allows you to contact the people interested in your business or industry whenever you wish. Some marketers compare email marketing to an ATM machine, because every time they send an email, they make money through their offers. […]
Collecting User Email Addresses
Many smart marketers don’t pay enough attention to collecting user email addresses. This is a pity, because as the common phrase goes, “The money is in the list.” Collecting prospects’ and customers’ email addresses gives you the opportunity to connect with them anytime you wish to. The most obvious reason is to present them with […]
How to Learn More About Your Website Visitors
Once you have your site up and running, your priority should be to learn as much about them as possible. There are a number of programs that can help you do this. Google Analytics Google Analytics (GA) is free, and can be accessed through a free Gmail account. Register for a free GA account, and […]
How To Quickly Generate Website Content
Websites and blogs are essential tools for the modern business. However, it can be a problem generating enough content to keep your target audience coming back for more. Fortunately, there are a number of quick and easy ways to quickly generate website content your prospective customers will love. Types of content On your site, you […]
How to Use Images to Increase Website Traffic
There’s an old saying that a picture is worth a thousand words. Images are essential for modern, up-to-date-looking websites. They speak to the needs of the visual learner who likes to have images to support the written content on the page. Images sell Seeing is believing. If you are selling physical products, high-quality images from […]
Why Having a Business Website Is Important
A website of your own is the most important marketing tool any modern business can have. It should be treated as the hub around which all your marketing activities will be centered. All of your marketing efforts need to drive traffic back to your site so your target audience can see all of the products […]
Myths About Online Marketing
Online marketing has been seen by many as a “modern gold rush.” So let’s clear up some confusion. From now on I will refer to online marketing as digital marketing. What Is Digital Marketing? Digital marketing can be defined as the art and science of promoting brands, businesses, products and/or services through one or more […]
How to Make Sure You Have SEO Friendly Images
There is one question that I receive a lot related to Search Engine Optimization and images. Do I need to include the Alt attribute or the title attribute? Let me answer the question first and then explain my answer. You need both. The alt attribute and the title attribute make it easier for the user […]
How To Add Breadcrumbs To Your WordPress Website Or Blog
Breadcrumbs make navigation easy for both visitors and search engines. Many WordPress themes don’t come with breadcrumbs automatically. So In this post I will tell you why you should add breadcrumbs to your website and how to add breadcrumbs to your theme. Benefits To Visitors Breadcrumbs first of all tell your visitors where they are […]