Many smart marketers don’t pay enough attention to collecting user email addresses. This is a pity, because as the common phrase goes, “The money is in the list.”
Collecting prospects’ and customers’ email addresses gives you the opportunity to connect with them anytime you wish to. The most obvious reason is to present them with a great offer they can buy at a special insider price.
But, there are other reasons to collect them, as well. Sending out a useful newsletter regularly can keep your business in the forefront of their minds. You can also survey them to find out what products they would be interested in.
You can even offer them a sneak preview or beta test of each new product you are planning to launch. Give it away or offer it at a really low price. Ask for feedback, reviews, and testimonials. If the feedback is negative, try to fix the product and launch it again. If it is positive, use the reviews and testimonials as marketing materials to help you start selling your product online.
Email marketing service providers
There are several top email marketing service providers worth considering if you plan to start collecting email addresses.
MailChimp is popular with newcomers to internet marketing because it is easy to use, and free for the first 2,500 people on your list. They have recently introduced pricing for larger numbers, for growing businesses and professional emailers.
Aweber is another popular and affordable solution. It’s easy enough for beginners to be able to use it, and robust enough for professional mailers to run their campaigns smoothly. They are continually offering new items such as templates and additional functionality. You can usually get a 30-day trial for $1. Prices start at $19 for 2,500 and will increase depending on how many people you have on your list. This is a service that grows with you as you grow your email lists.
Constant Contact offers a similar service to Aweber, with a 60-day free trial and many 2 tiers of service, Email and Email Plus. Plus allows for multiple users managing the account and automation. Prices are higher than Aweber, starting at $45 per month for Plus for 0 to 500 users.
GetResponse offers similar features to Aweber and Constant Contact. However, it also offers webinars and Salesforce.com integration. Prices start at $15 per month for the basic email with 1 account manager, or $49 for the Pro account, with 3 account managers and 100 webinar seats per event.
Mailerlite is easy to use and affordable. It offers the first 1,000 users free, then $10 per month up to 2,500 users, and upwards. It has similar features to Aweber, but also an image editor and file manager so you can organize your email assets in one place.
Infusionsoft is a huge program that is not for most beginners due to price and complexity. Having said that, it offers a complete marketing solution, email, ecommerce, sales, customer service and more. Prices start at $99 per month.