Websites and blogs are essential tools for the modern business. However, it can be a problem generating enough content to keep your target audience coming back for more. Fortunately, there are a number of quick and easy ways to quickly generate website content your prospective customers will love.
Types of content
On your site, you will provide several types of content, including
- Factual content about your products and services
- Informative and creative content
You should provide enough factual content for each item you're trying to sell in order to give the prospective customer the confidence that they are making the right choice when they buy from you.
In order to do that, however, you also often have to position yourself in your niche or industry, via your website, by creating informative and creative content. This type of content shows that you are not just trying to sell any old stuff, but that you are actually an expert who is worth paying attention to. One of the ways to do this is to become a problem solver.
Each niche has particular problems that need to be solved. Just think of what it was like when you were first starting out. What are some of the things you wish you had known then that would have helped you save time and money? What are some of the most common issues you are often asked about? Start creating free and paid content (such as an ebook or course) based on these typical problems and you will create an educated audience eager to do business with you.
Two ways to keep a consistent flow of content ideas:
- Idea Generators
- Frequently Asked Questions (FAQs)
There is a range of idea generators online that can help inspire content creators in relation to their niche. Popular ones include
- The HubSpot Blog Topic Generator
- The Portent’s Content Idea Generator is also interesting and often amusing.
- Tweak Your Biz is a great tool because it provides ideas and formats, such as Top 10 lists, Secrets to… and more.
Frequently Asked Questions (FAQs)
FAQs can be one of the best ways to educate your customer because they are giving you direct input as to what they want and need.
Quickly Generate Website Content
A lot of people complain they are poor writers or typists, and that content creation takes them ages. In this case, why not audio record or videotape your answers, and other valuable content your audience wants and needs? Then you can have the work transcribed. Or talk into a microphone at a dictation service like dictation.io, polish it, and you have more great content for your site in minutes.
Hire a writer
A more expensive option would be to hire a writer, but you can find content writers. You provide the topic(s) and a good writer can provide you content in your desired format.
Upload and share your content
No matter where you get the content, it is important to post it to your website on a regular basis to keep your site fresh and up-to-date. Then share it on social media, and see how much traffic you can generate.