If you have been watching your website analytics you have probably noticed an increase in visitors from mobile devices.
A mobile device is any type of portable computing device—smart phone or tablet.
But what happens when they get there? Are they presented with a nice, mobile-friendly website that they can quickly view and move around? Or are they presented with a slow-loading, jumbled website that is impossible to navigate or find what they need?
It may be hard to believe, but many businesses still haven’t taken the time to make their websites mobile friendly. This is a huge profit leak that could be costing you a lot of money.
If users are unable to view your website while on-the-go or sitting on the couch watching television they are likely to move on to one of your competitors that has a mobile-friendly website.
If your website is not mobile friendly you could start to see a drop in traffic from Google starting late April. In February Google announced that starting April 21st they will move websites that are mobile friendly up in the search engine results in an effort to provide high quality search engine results that are optimized for the users device.
Website owners that have Google Webmaster accounts will receive notifications if their website is not considered mobile friendly. Or you could use Google’s Mobile Friendly Test tool to determine if your site is mobile friendly. One word of warning. Just because your website passes Google's test you also need to verify that it looks good on the devices most used by your visitors.
If your website is not mobile friendly you have three options:
- Do Nothing
- Learn how to make your website mobile friendly yourself
- Hire a developer to make your website mobile friendly