Video marketing is booming online. Sites such as YouTube, Facebook and Google+ can be perfect places to upload videos and share them with an eager audience. However, many marketers are still not creating marketing videos for their business because they think it will be far too complicated or expensive.
The truth is that it’s a lot easier than you think, provided you have these 4 essentials for creating video content.
If you can write a sentence, you can create a great video. Your starting point will be some form of script so your video will have an introduction, information, and a conclusion.
Easy ways to create a video script include re-purposing content you have already created, such as articles, blog posts, top 10 lists and so on.
If you already have a really good PowerPoint deck, so much the better, as we will discuss in a moment.
You might also wish to create a video from scratch about a new product you plan to sell. In this case, write the sales letter first, using bullet points to highlight the item’s features and benefits.
Supporting Visual Content
Once you have your script, think about visuals that will support it. They could be tables, charts or diagrams you already have. They might be photos or video footage you have already created and can upload. For a sales video, be sure to have high-quality images of the product. Stuck for images? Get royalty-free ones from sites such as Pexels, Pixabay and Wikimedia Commons. An even safer source for images is 123rf or take your own photographs.
A Good Microphone
A good microphone with a USB connection will give you clean, crisp sound so that you can create quality voiceovers for your video. You can stick to the script rigidly, or go into more detail as needed. Check the recording levels and try to eliminate any background noise. Save your files in a safe place.
If you really hate the sound of your own voice, consider hiring a voice-over artist on Fiverr. They usually charge a modest fee per 100 to 150 words in the script and you can choose male or female voices and various English accents such as American, British, and so forth.
A Video Creation System
If you already have PowerPoint, you can add written and visual content, insert a voice-over audio file for each slide and save the deck as an MP4 file. If you hire a voice-over artist, they will usually give you a completely finished MP4 video.
An inexpensive and easy to use video system is Content Samurai, a drag and drop video creator which combines your words, images and voiceover files into one great video. Don’t have a lot of photos? No problem. Content Samurai will offer images to add based on your content.
Each sentence in your script can be turned into a slide and the slide can be laid out and styled as you wish. The service even synchronizes your audio file with your content on the pages.
Content Samurai is one of the fastest ways for even a complete beginner to create a professional-looking video. Head over for a free trial to see if this tool is right for you.