With the increased use of social media marketing, don't forget about your website. Engage your audience on social media and invite them back to your home base, your website. But be mindful if you are going to invite them back you should have a compelling reason for them to visit your website.
Here are two quick ways to ensure your website is the central hub of YOUR online marketing:
- Add images to your website and then share on social media with it linking back to your website content.
- When you add videos to social media add additional resources or more videos on your website that you can invite your audience to access
Why make your website the central hub of your online marketing
Integrating your website with your other marketing and advertising allows you to measure exactly which of your marketing efforts are most successful. You can do this by pairing a website analytics package (such as Google analytics) 
with individual web-site links for your different marketing campaigns. This will let you see what those visitors do on your website, so you can judge whether that campaign performed as you wanted. Then you can increase profits by focusing on the most effective campaigns.