If you have an online presence it’s important to keep everything up-to-date in order to keep your customers and prospects returning. This is especially true when it comes to your company’s website, and this doesn’t mean just your content. If your website is what you use to make your first impression with clients and prospects and it’s outdated or not user-friendly, it’s very likely that your visitors won’t come back again.
If you are using WordPress, you already know there are many layers involved with this platform – all working together to keep your site running smoothly. Each part is set up to update continuously to the latest version and all are designed to work together to keep your site current. Just as if you were to not sign on to your computer for a long period of time and be faced with tons of updates and security changes you would need to install before you could use the computer, the same is true for your WordPress website which is why constant, ongoing WordPress maintenance is important. If you had your site built by a WordPress expert, chances are good that they have turned off the maintenance reminder alerts in order to prevent them giving their design services an unprofessional look.
Ignoring the many layers of WordPress and the security they provide is quite simply asking for trouble, but doing the regular site maintenance yourself may be biting off more than you can chew if you aren’t familiar with how to do it. And while WordPress is much easier to maintain than a traditional HTML site, there is still a lot of attention that needs to be paid.
WordPress does try to make your site maintenance easier by alerting you to when plugins or themes need updated to the current version, but if you aren’t checking it regularly you are opening you and your website up to serious risk. Having someone who can regularly do maintenance to your website is your best bet to prevent problems – anything less is just asking for trouble you don’t need and certainly don’t want.